Sometimes there is just no good reason that can explain why a home is not selling. In any kind of sales, good products, well priced and well marketed at times sit on the shelf well beyond all expectations.  However, as with all kinds of sales, there are things we can do smarter and better to raise the odds of success.......

Below are some of the details behind a well thought out approach at strategic pricing, and disciplined property marketing.  The short version is this: We at Skye work toward being the best trained and most resourceful Realtors in the business.  We hold that good training and a client-centric attitude of high service will produce results.

At times just one single thing with get a house sold.  The problem is we never know which single thing will do the job.  Therefore, at Skye we work hard to do as many things as possible, as right as possible, to bring our clients a successful sale.

We work with "The 4 P's of Marketing" to help us successfully "meet the market" for our clients.

Product:  Is the home (the product) showing in its best light, and is it reasonably easy to visit for prospective buyers?  Mistakes can be made here in failing to keep up the yard, or interior, contain pets, failing to stage the home where possible and to the extent possible, and failure to make the home easy to visit.  We can help you to see your home in the eyes of a buyer and make constructive suggestions on improving the product.

Price: We perform a careful market analysis on the property, then perform a market balance analysis, and combine both into our price opinions.  This middle step, market balance analysis, can be highly revealing, and quite helpful in strategic price setting.  We will know if the specific property is in a balanced market, buyer's market (over supplied) or seller's market (under supplied) AND how deeply into those markets we are.  This strategic pricing analysis has helped many of our clients make better and faster sales based on clearer market knowledge.

Place:  Place refers to the marketing channels employed  in presenting the property to the marketplace.  At Skye, we use every medium available, and have a high focus on use of the Multiple Listing Service (MLS) in getting out the message. In El Paso, there are over 2,000 Realtors working with incoming and active buyers.  We know it is highly likely that one of those agents is working with the perfect buyer for your home and so we are very focused on grabing Realtor's attention.   The same constructive marketing message used in our MLS descriptions are then automatically used at realtor.com, the world's best real estate listing site.  Similar language is used in all other marketing channels from our company site, to our paid ad sites, to print media and other means of exposure. 

Promotion:  We not only place our marketing well, but we try to ensure it has maximum impact.  We use a specialized marketing viewpoint which was developed in the 1980's, and since refined, called Values, Attitudes & Lifestyles (VALS).  VALS helps us to identify most likely buyer profiles, and then emphasize those profiles in our marketing language. We make use of VALS techniques, quality glossy flyers, widespread internet and print media marketing, and perhaps most important of all, highly attentive management and quality representation of our client's interest. 

We do all that we can, as right as we can.

Please allow us to look at your property in detail, perform a comprehensive analysis of value and market conditions, and provide a strategic plan of success.

Below is an initiation form which will allow us to form a PRELIMINARY market analysis, including market supply and demand forces for the city and for your property.  A complete market analysis requires a visit to your home by a qualified Realtor, who can then adjust and present a complete analysis and opinion of value. 

Please do not rely on sight-unseen analysis or some of the highly popular web sites that pretend to deliver a reliable market analysis; we find these approaches to be often off the mark by upwards of 20%-40%, both over and under reasonable value.  These approaches may seem attractive on the surface, but what good is an ambiguous valuation to anyone on such a highly critical, high dollar transaction?